SWAYS RECORDS

Independent Record Label
& Cultural Regenerator
- Salford, England -
Home STORECONTACTCATALOGKULT COUNTRYBERNARD + EDITHNAKED (ON DRUGS)MONEYGHOST OUTFITEMPEROR ZEROThe LoucheGREATWAVESTHE MARDER Themes

New Video: G R E A T W A V E S - The Shore.
The debut 7” is out now. Buy it [HERE]. Video art by Nick Delap. Photograph by Jonathan Flanders.
DLPS

New Video: G R E A T W A V E S - The Shore.

The debut 7” is out now. Buy it [HERE]. Video art by Nick Delap. Photograph by Jonathan Flanders.

DLPS

The Louche - Salt
The heartbroken girl cries while the man spits on the floor, lost for words. This is the sound they make instead of speaking, rubbing salt into their wounds with beautiful cruelty. It’s better this way. We think they like it. Trust us. - AB.
The New Louche Song. As premiered on Ad Hoc & No Fear of Pop. Recorded in the Führer Bunker, Salford, England - one cold day in May, by Sound Recorder General Marten Hurley. Video directed by Ben Ward and realised by Steven Cherry. Photograph by Faith PIN.
Download “Salt” for free [HERE]

The Louche - Salt

The heartbroken girl cries while the man spits on the floor, lost for words. This is the sound they make instead of speaking, rubbing salt into their wounds with beautiful cruelty. It’s better this way. We think they like it. Trust us. - AB.

The New Louche Song. As premiered on Ad Hoc & No Fear of Pop. Recorded in the Führer Bunker, Salford, England - one cold day in May, by Sound Recorder General Marten Hurley. Video directed by Ben Ward and realised by Steven Cherry. Photograph by Faith PIN.

Download “Salt” for free [HERE]

Atrocity Boy Reviews the Final Führer Bunker Exhibition (006).
Last month we’d hoped to play host to Outfit in one final blowout of a Führer Bunker Exhibition. The stage/cage was set. Nothing but a gang armed with machetes stood in our way … The police had an ‘issue’ with it. Phone calls were made. We weren’t arguing … It will hereafter be known as the gig that never was but that didn’t stop Atrocity Boy reviewing it, sort of, and our Mistress of Photography, Natalie Curtis, was also there - somewhere - taking photographs. Bless them, for they art weird.
Full review [HERE]

Atrocity Boy Reviews the Final Führer Bunker Exhibition (006).

Last month we’d hoped to play host to Outfit in one final blowout of a Führer Bunker Exhibition. The stage/cage was set. Nothing but a gang armed with machetes stood in our way … The police had an ‘issue’ with it. Phone calls were made. We weren’t arguing … It will hereafter be known as the gig that never was but that didn’t stop Atrocity Boy reviewing it, sort of, and our Mistress of Photography, Natalie Curtis, was also there - somewhere - taking photographs. 

Bless them, for they art weird.

Full review [HERE]


We are delighted to announce the release of the debut single by G R E A T W A V E S, "The Shore" & "Into The Blue", available on special edition vinyl and digitally on SWAYS records from Monday 23 July 2012.
The special edition heavyweight 7” vinyl will be available in a limited run of 333 copies. Presented in a gatefold sleeve, it includes a full colour booklet, digital downloads and an exclusive additional track.
Pre-order the record [HERE]
Video art by Nick Delap

GW

We are delighted to announce the release of the debut single by G R E A T W A V E S, "The Shore" & "Into The Blue", available on special edition vinyl and digitally on SWAYS records from Monday 23 July 2012.

The special edition heavyweight 7” vinyl will be available in a limited run of 333 copies. Presented in a gatefold sleeve, it includes a full colour booklet, digital downloads and an exclusive additional track.

Pre-order the record [HERE]

Video art by Nick Delap

SAVAGES + PINSWe recently teamed up with the good people of Now Wave and invited two of our favourite new bands to step into the cage at the Führer Bunker. As luck would have it, one fictional character was there to review it and another was there to take photographs.Come enter the ‘sexy menagerie’ …Words by Atrocity Boy and images by Natalie Curtis.
Read the full review [HERE]
See more photography [HERE] 

SAVAGES + PINS

We recently teamed up with the good people of Now Wave and invited two of our favourite new bands to step into the cage at the Führer Bunker. As luck would have it, one fictional character was there to review it and another was there to take photographs.

Come enter the ‘sexy menagerie’ …

Words by Atrocity Boy and images by Natalie Curtis.

Read the full review [HERE]

See more photography [HERE] 

THE GREAT ESCAPE /// BRIGHTON
Pav Tav, Brighton, England, Great Britain, The Sea.
- 8pm to 6am -
aA, Melodic & SWAYS get together for a two night TGE showcase. Manchester and Salford’s finest will be hitting the seaside, scattering pebbles and sharpening ear-crunching sticks of rock in a dirty attic at the Pav Tav on Friday and Saturday.
Alternative tabloid, Loud & Quiet wrote this [HERE], then NME wrote this [HERE]
- SOUNDCLOUD aA / MELODIC / SWAYS PLAYLIST BELOW -

Facebook event [HERE]

THE GREAT ESCAPE /// BRIGHTON

Pav Tav, Brighton, England, Great Britain, The Sea.

- 8pm to 6am -

aA, Melodic & SWAYS get together for a two night TGE showcase. Manchester and Salford’s finest will be hitting the seaside, scattering pebbles and sharpening ear-crunching sticks of rock in a dirty attic at the Pav Tav on Friday and Saturday.

Alternative tabloid, Loud & Quiet wrote this [HERE], then NME wrote this [HERE]

- SOUNDCLOUD aA / MELODIC / SWAYS PLAYLIST BELOW -

Facebook event [HERE]


Unknown location, Salford, England. March 2012.
Read the full review - Atrocity Boy’s Easter Rising [HERE]
View photographs from within the bunker [HERE]

Unknown location, Salford, England. March 2012.

Read the full review - Atrocity Boy’s Easter Rising [HERE]

View photographs from within the bunker [HERE]

Photographs


Pre-order MONEY - SOLONG(GODISDEAD) - 7”
Released May 14th 2012 by the beautiful French label Almost Musique.
PRE-ORDER [HERE]

Pre-order MONEY - SOLONG(GODISDEAD) - 7”

Released May 14th 2012 by the beautiful French label Almost Musique.

PRE-ORDER [HERE]

MONEY en Paris - Silencio
Atrocity Boy recounts his final days in Paris with MONEY. From the gutter to the stars.
READ READ READ READ READ

MONEY en Paris - Silencio

Atrocity Boy recounts his final days in Paris with MONEY. From the gutter to the stars.

READ READ READ READ READ

THE FUEHRER BUNKER EXHIBITION 001
Unknown location, Salford, 4 February 2012
Photography can be witnessed [HERE]
Full write up by Atrocity Boy can be read on the following links…
 
THE FÜHRER BUNKER EXHIBIT A: THE LOUCHE FC [HERE]
THE FÜHRER BUNKER EXHIBIT B: GREAT WAVES [HERE]
THE FÜHRER BUNKER EXHIBIT C: MONEY [HERE]

THE FUEHRER BUNKER EXHIBITION 001

Unknown location, Salford, 4 February 2012

Photography can be witnessed [HERE]

Full write up by Atrocity Boy can be read on the following links…

THE FÜHRER BUNKER EXHIBIT A: THE LOUCHE FC [HERE]

THE FÜHRER BUNKER EXHIBIT B: GREAT WAVES [HERE]

THE FÜHRER BUNKER EXHIBIT C: MONEY [HERE]

M O N E Y 7”
- "Who’s Going To Love You Now" & "Goodnight London" -
Pre-order the ltd edition heavyweight 7” vinyl with digital download [HERE]. Available from SWAYS Records and Piccadilly Records from 20 February 2012, and nationally / internationally from 19 March 2012.
We are innocent but the day we met MONEY things changed. We’d been stalking them for some time, admittedly; when our cover was blown we immediately kissed and they delivered their souls unto us in a brown paper envelope. In the weeks that followed they sucked us into a seedy underworld of lust, perversion and linguistic violence. We said there ought to be a law against MONEY. (—Mr. Bones: there is.) There was transvestite-stalking, strangulation and naked bodies, a derangement of the senses as nights turned into days … the strangest thing was that out of the mire some kind of poetry emerged, accompanied by music to soothe the bitterest of hearts. Holy, holy, holy. Angels with alabaster faces and dirty wings led by a Rilke-talking weirdo with an electric guitar, there was only one certainty … we had to put this out on record, capture the moment …
This is that moment, forever. Perhaps now we can sleep.
PRE-ORDER MONEY 7” [HERE]

M O N E Y 7”

- "Who’s Going To Love You Now" & "Goodnight London" -

Pre-order the ltd edition heavyweight 7” vinyl with digital download [HERE]. Available from SWAYS Records and Piccadilly Records from 20 February 2012, and nationally / internationally from 19 March 2012.

We are innocent but the day we met MONEY things changed. We’d been stalking them for some time, admittedly; when our cover was blown we immediately kissed and they delivered their souls unto us in a brown paper envelope. In the weeks that followed they sucked us into a seedy underworld of lust, perversion and linguistic violence. We said there ought to be a law against MONEY. (—Mr. Bones: there is.) There was transvestite-stalking, strangulation and naked bodies, a derangement of the senses as nights turned into days … the strangest thing was that out of the mire some kind of poetry emerged, accompanied by music to soothe the bitterest of hearts. Holy, holy, holy. Angels with alabaster faces and dirty wings led by a Rilke-talking weirdo with an electric guitar, there was only one certainty … we had to put this out on record, capture the moment …

This is that moment, forever. Perhaps now we can sleep.

PRE-ORDER MONEY 7” [HERE]

SWAYS NYE MESSAGE
Mothers of England,*
Salford was always ours but now it’s official: we have taken Manchester.** Our flag flies high above the Midland Hotel. But we will not grow complacent. Far from it. This is only our first conquest, our first kill of the season. We are but young and want to line our walls with the heads of wild beasts.
Over the winter our growing pack of bands has been hard at work in our beloved concrete bunker. We’ll feed them once they’re done. The pipeline is already bubbling away with a series of orgasmic releases scheduled for early 2012; look out for new EPs from SWAYS originals the Louche FC and Emperor Zero and expect the unexpected from the ever-experimental Ghost Outfit. We’ve also been keeping a keen eye out for new bands making great waves in these northern lands; driven by a desire to celebrate this weird era in which we live and our all-consuming lust for money, we promise to deliver beautiful sounds for your ears, music that will lift your hearts and damn your souls.
We’ll also be opening the heavily-bolted doors of the bunker (‘hell on earth’ - Luke Louche) to one and all for a series of events to which you’re all invited. Sensing the gay abandon and sexual tension at our Electrification after-parties, we saw an opportunity to make more of a night of it, so we’ll be inviting bands and the good people of Now Wave to curate a series of mind-bending musical soirées that will be known hereafter as the Führer Bunker Exhibition. Blame our writer-friend Atrocity Boy [click here for his blog] for this godawful sobriquet for our home.
Also, what is a record label without a regular cinema night? The answer is nothing, so we’ll be launching the SWAYS Kino Klub in January, showing both new films and art house classics. We thought we might kick things off with a bit of early Gérard Depardieu in Les Valseuses (‘uninhibited sex, random violence’ - The Times). What’s not to like?
Finally, rumours of the untimely death of the President on a train between Whaley Bridge and Marple have been grossly exaggerated. Our Dear Leader is alive and well and continues to shine his light on us all like the brightest of suns. Every day we cry rivers of joy for the blessings that he grants us.
It has been foretold that if the child-ruler drops the bomb the only things to survive will be insect life and SWAYS. Invest in us and you invest in eternity.
Music is our drug. We are your dealer. Let us shoot you up in 2012.
Love,
SWAYS

 * And America, France, Germany, Poland, Spain, Japan & Cambodia** The Manchester Evening News named us ‘Record Label of the Year 2011’

SWAYS NYE MESSAGE

Mothers of England,*

Salford was always ours but now it’s official: we have taken Manchester.** Our flag flies high above the Midland Hotel. But we will not grow complacent. Far from it. This is only our first conquest, our first kill of the season. We are but young and want to line our walls with the heads of wild beasts.

Over the winter our growing pack of bands has been hard at work in our beloved concrete bunker. We’ll feed them once they’re done. The pipeline is already bubbling away with a series of orgasmic releases scheduled for early 2012; look out for new EPs from SWAYS originals the Louche FC and Emperor Zero and expect the unexpected from the ever-experimental Ghost Outfit. We’ve also been keeping a keen eye out for new bands making great waves in these northern lands; driven by a desire to celebrate this weird era in which we live and our all-consuming lust for money, we promise to deliver beautiful sounds for your ears, music that will lift your hearts and damn your souls.

We’ll also be opening the heavily-bolted doors of the bunker (‘hell on earth’ - Luke Louche) to one and all for a series of events to which you’re all invited. Sensing the gay abandon and sexual tension at our Electrification after-parties, we saw an opportunity to make more of a night of it, so we’ll be inviting bands and the good people of Now Wave to curate a series of mind-bending musical soirées that will be known hereafter as the Führer Bunker Exhibition. Blame our writer-friend Atrocity Boy [click here for his blog] for this godawful sobriquet for our home.

Also, what is a record label without a regular cinema night? The answer is nothing, so we’ll be launching the SWAYS Kino Klub in January, showing both new films and art house classics. We thought we might kick things off with a bit of early Gérard Depardieu in Les Valseuses (‘uninhibited sex, random violence’ - The Times). What’s not to like?

Finally, rumours of the untimely death of the President on a train between Whaley Bridge and Marple have been grossly exaggerated. Our Dear Leader is alive and well and continues to shine his light on us all like the brightest of suns. Every day we cry rivers of joy for the blessings that he grants us.

It has been foretold that if the child-ruler drops the bomb the only things to survive will be insect life and SWAYS. Invest in us and you invest in eternity.

Music is our drug. We are your dealer. Let us shoot you up in 2012.

Love,

SWAYS

 
* And America, France, Germany, Poland, Spain, Japan & Cambodia
** The Manchester Evening News named us ‘Record Label of the Year 2011’

Exclusively for the MTV generation. For your visual pleasure. Drug takers beware. View on YouTube.
The new Louche FC 7” single is here. "Romantic" backed by new song "Rain and Thunder, Love Take Me Under", pre-order right [HERE]
Available on ltd edition blue vinyl, with digital download (inc bonus track "Hands") and free 8”x11” Louche poster. Released 28th November 2011.
Video directed by Steven Cherry.



 

Exclusively for the MTV generation. For your visual pleasure. Drug takers beware. View on YouTube.

The new Louche FC 7” single is here. "Romantic" backed by new song "Rain and Thunder, Love Take Me Under", pre-order right [HERE]

Available on ltd edition blue vinyl, with digital download (inc bonus track "Hands") and free 8”x11” Louche poster. Released 28th November 2011.

Video directed by Steven Cherry.

 

REVIEW: The Electrification of Salford II
Starring …
The Louche FC/ Post War Glamour Girls/ Victories at Sea
Saturday 22 October 2011, the King’s Arms, Salford
Fear eats the soul ~ psycho-pop ~ ace of bass ~ film star ~ feedback ~ naked and famous ~ Money talks ~ the Spanish girl ~ blood and vomit ~ ars erotica ~ Gaddafi ~ 24 hour famine ~ Turkish delight ~ the after-after party ~ the King’s is dead ~ what next?
THESE are some dark days we’re living here … unemployment, inner city riots, economic implosion, austerity measures … the cuts hurt and it’s the future that suffers as England hangs limply in the hands of ridiculous public schoolboys who truly believe that this nation’s saving grace is Eton for all (we say: the Fall). Europe lies in disarray, give a Greek a euro and he’ll bite off your ear. A brave new world this, one of regulation, control and human limitation, the blind leading the blind … A long dark winter lies ahead, especially for those members of SWAYS left to brave it in the bunker. Shells chequer the Chancellery; the Twelfth Army is no more; the Russians are closing in; pressure builds … And when pressure builds, something has to give.
And tonight, it gives. It gives in a deluge of feedback, chaos, alcohol, reverb and lust … But this kind of release comes at a cost. And that cost is all-consuming. You kick out against the real world and the real world kicks back. For it turns out that SWAYS records strike a diabolic pact. They say they’re here to help, to provide you with a service, but they’ll sure as hell claim their dues, Atrocity Boy. They’ll take your sweethearts, your memories, your health, your peace of mind … And you will love them for this. Before tonight, I didn’t know what SWAYS stood for, but now I do: SWAYS Will Annihilate Your Soul.
How the hell did this happen?
READ THE FULL REVIEW [HERE]
Written by Atrocity Boy
PHOTOS [HERE]

REVIEW: The Electrification of Salford II

Starring …

The Louche FC/ Post War Glamour Girls/ Victories at Sea

Saturday 22 October 2011, the King’s Arms, Salford

Fear eats the soul ~ psycho-pop ~ ace of bass ~ film star ~ feedback ~ naked and famous ~ Money talks ~ the Spanish girl ~ blood and vomit ~ ars erotica ~ Gaddafi ~ 24 hour famine ~ Turkish delight ~ the after-after party ~ the King’s is dead ~ what next?

THESE are some dark days we’re living here … unemployment, inner city riots, economic implosion, austerity measures … the cuts hurt and it’s the future that suffers as England hangs limply in the hands of ridiculous public schoolboys who truly believe that this nation’s saving grace is Eton for all (we say: the Fall). Europe lies in disarray, give a Greek a euro and he’ll bite off your ear. A brave new world this, one of regulation, control and human limitation, the blind leading the blind … A long dark winter lies ahead, especially for those members of SWAYS left to brave it in the bunker. Shells chequer the Chancellery; the Twelfth Army is no more; the Russians are closing in; pressure builds … And when pressure builds, something has to give.

And tonight, it gives. It gives in a deluge of feedback, chaos, alcohol, reverb and lust … But this kind of release comes at a cost. And that cost is all-consuming. You kick out against the real world and the real world kicks back. For it turns out that SWAYS records strike a diabolic pact. They say they’re here to help, to provide you with a service, but they’ll sure as hell claim their dues, Atrocity Boy. They’ll take your sweethearts, your memories, your health, your peace of mind … And you will love them for this. Before tonight, I didn’t know what SWAYS stood for, but now I do: SWAYS Will Annihilate Your Soul.

How the hell did this happen?

READ THE FULL REVIEW [HERE]

Written by Atrocity Boy

PHOTOS [HERE]

 
The Louche FC - "Hands"
In anticipation of the forthcoming single, here is a free teaser from the ‘Romantic’ Sessions. Crooning malaise collides with relentless pounding sexual rhythms, soaked in abrasive and chiming tones.
Download this for free, below or [HERE]. Consider it a gift.



The Louche FC - Hands
Remember: The Louche FC play THE ELECTRIFICATION OF SALFORD II, Saturday 22 October 2011 (tomorrow), with Post War Glamour Girls / Victories at Sea / DJ Emmy the Greater. Details [HERE]
Oh, and Louche tumblr is up ….[HERE]

The Louche FC - "Hands"

In anticipation of the forthcoming single, here is a free teaser from the ‘Romantic’ Sessions. Crooning malaise collides with relentless pounding sexual rhythms, soaked in abrasive and chiming tones.

Download this for free, below or [HERE]. Consider it a gift.

The Louche FC - Hands

Remember: The Louche FC play THE ELECTRIFICATION OF SALFORD II, Saturday 22 October 2011 (tomorrow), with Post War Glamour Girls / Victories at Sea / DJ Emmy the Greater. Details [HERE]

Oh, and Louche tumblr is up ….[HERE]