SWAYS Records

Independent Record label
& Cultural Regenerator
- Salford, England -
“Both in Salford and Manchester a very intelligent but painfully unhealthy population they all were.” SWAYS Records Launch Night THE CASTLE HOTEL, OLDHAM STREET, NORTHERN QTR, MANCHESTER. Saturday 26 February 2011. 8pm. FREE ENTRY. Join us as we celebrate the release of three debut 7” singles by The Louche FC, Emperor Zero and Irk The River. These superior artists will be performing live, in the 200 year old, newly-restored wooden music room, at the Grade 2 listed Castle Hotel in Manchester’s electric Northern Quarter. All the 7” singles will be available to buy on the night. If you simply can’t wait any longer then you can pre-order the singles [HERE] Facebook Event [HERE]

“Both in Salford and Manchester a very intelligent but painfully unhealthy population they all were.”

SWAYS Records Launch Night

THE CASTLE HOTEL, OLDHAM STREET, NORTHERN QTR, MANCHESTER.

Saturday 26 February 2011. 8pm. FREE ENTRY.

Join us as we celebrate the release of three debut 7” singles by The Louche FC, Emperor Zero and Irk The River.

These superior artists will be performing live, in the 200 year old, newly-restored wooden music room, at the Grade 2 listed Castle Hotel in Manchester’s electric Northern Quarter. All the 7” singles will be available to buy on the night. If you simply can’t wait any longer then you can pre-order the singles [HERE]

Facebook Event [HERE]

The Louche FC 7” - Coming Feb 2011 (SWAYS004) Their debut short player: Back Bedroom Casualty / Only in a Dream. Available on Ltd Edition clear red vinyl with digital download. The Louche FC (or The Lush FC, as they are affectionately known) have been playing their ’60s Post-Punk’ / ‘Orbison Shoegaze’ to delighted crowds throughout Salford & Manchester these past few months, their storming sets at Red Deer Club & Underachievers Please Try Harder have endeared them to those who have stood and listened then fallen in love. Pre-order to avoid disappointment [HERE] The Louche FC - Only in a Dream

The Louche FC 7” - Coming Feb 2011 (SWAYS004)

Their debut short player: Back Bedroom Casualty / Only in a Dream. Available on Ltd Edition clear red vinyl with digital download. The Louche FC (or The Lush FC, as they are affectionately known) have been playing their ’60s Post-Punk’ / ‘Orbison Shoegaze’ to delighted crowds throughout Salford & Manchester these past few months, their storming sets at Red Deer Club & Underachievers Please Try Harder have endeared them to those who have stood and listened then fallen in love.

Pre-order to avoid disappointment [HERE]

The Louche FC - Only in a Dream

Vive la industrial révolution! SWAYS Music Productions Present: Irk The River 7” (SWAYS003), available to own in widescreen or pan and scan, 26 February 2011. Described as ‘hard pop’. It’s ‘the sound of exciting, subversive, abrasive leftfield guitars’, whilst ‘the vocals explore agit-pop ideals’, it’s about ‘the art of living and being’, whilst their ‘simple but memorable riffs provide an industrial [musical] purity’. Yours to hold in the new year. Happy New Year. 1. Valette / 2. Mind That Child. 7” record and digital download. Irk The River - Valette

Vive la industrial révolution!

SWAYS Music Productions Present: Irk The River 7” (SWAYS003), available to own in widescreen or pan and scan, 26 February 2011. Described as ‘hard pop’. It’s ‘the sound of exciting, subversive, abrasive leftfield guitars’, whilst ‘the vocals explore agit-pop ideals’, it’s about ‘the art of living and being’, whilst their ‘simple but memorable riffs provide an industrial [musical] purity’. Yours to hold in the new year. Happy New Year.

1. Valette / 2. Mind That Child. 7” record and digital download.

Irk The River - Valette

SWAYS launched a formal communication blackout last night, following rumours of political unrest and subversion, as of 3pm today (Christmas Day) we can issue you this full statement. Finally, you can read the real truth [HERE]

SWAYS launched a formal communication blackout last night, following rumours of political unrest and subversion, as of 3pm today (Christmas Day) we can issue you this full statement.

Finally, you can read the real truth [HERE]

If, like us, you woke up surly in the last 7 days, got up, made yourself an arabica bean coffee and opened the day’s paper to read the latest cable release from our favourite Australian sex-deviant, then you will have found - when you turned a couple more pages - an interview with your new favourite ’60s post-punk’ band, The Louche FC. Now it’s here for your viewing pleasure and for eternal posterity. To read the paper version click [HERE] Digital Edition available [HERE]

If, like us, you woke up surly in the last 7 days, got up, made yourself an arabica bean coffee and opened the day’s paper to read the latest cable release from our favourite Australian sex-deviant, then you will have found - when you turned a couple more pages - an interview with your new favourite ’60s post-punk’ band, The Louche FC. Now it’s here for your viewing pleasure and for eternal posterity.

To read the paper version click [HERE]

Digital Edition available [HERE]

SWAYS is a record label based in Salford, England. SWAYS supports cultural regeneration through the commercial reproduction of wayward art rock. It does this out of love. It does this out of hate. It does this in times of hardship, in a city of boarded houses, shut-down shops and broken glass. Dogs wander the streets, scavenging meat out of bin bags. It’s freezing. People want to die … But Sways looks forward to happier days, happier hours. As such, Sways is ahead of its time. The second release by the founding fathers of Sways, The Marder, along with the first singles by a trinity of new Sways bands - The Louche F.C, Emperor Zero, and Irk the River – will take place on 31 January 2011. To mark this occasion the Sways Minister of Propaganda was granted special permission to conduct an interview with the new label’s President. Read the exclusive interview [HERE]

SWAYS is a record label based in Salford, England. SWAYS supports cultural regeneration through the commercial reproduction of wayward art rock. It does this out of love. It does this out of hate. It does this in times of hardship, in a city of boarded houses, shut-down shops and broken glass. Dogs wander the streets, scavenging meat out of bin bags. It’s freezing. People want to die … But Sways looks forward to happier days, happier hours. As such, Sways is ahead of its time.

The second release by the founding fathers of Sways, The Marder, along with the first singles by a trinity of new Sways bands - The Louche F.C, Emperor Zero, and Irk the River – will take place on 31 January 2011. To mark this occasion the Sways Minister of Propaganda was granted special permission to conduct an interview with the new label’s President.

Read the exclusive interview [HERE]

Coming soon: We are pleased to announce the impending début release from Emperor Zero (SWAYS002). It will be available to own as a 7” record and digital download from 26 Feb 2011. History: We first met in a white room in Manchester, December of 09. Our next meeting was inevitable: a noir bar in East Berlin, March 2010. There we made a pact. We are happy to reveal that that pact is as strong and resolute today as the icy cold night we made it. Emperor Zero - Man With Red Eyes

Coming soon: We are pleased to announce the impending début release from Emperor Zero (SWAYS002). It will be available to own as a 7” record and digital download from 26 Feb 2011. History: We first met in a white room in Manchester, December of 09. Our next meeting was inevitable: a noir bar in East Berlin, March 2010. There we made a pact. We are happy to reveal that that pact is as strong and resolute today as the icy cold night we made it.

Emperor Zero - Man With Red Eyes

SWAYS006 First things first: this happened. Our début night. Oct 24. Gullivers / Oldham St / Manchester. We gave it a number, then documented it [HERE] From Glasgow: John Knox Sex Club & Three Blind Wolves (aka The Mountain Band) From Manchester: The Louche F.C & Brown Brogues. John Knox Sex Club - William Three Blind Wolves - Captain of a Ship Brown Brogues - I Just Don’t Know The Louche F.C - (I Cannot Be) Much More Than This

SWAYS006

First things first: this happened. Our début night. Oct 24. Gullivers / Oldham St / Manchester. We gave it a number, then documented it [HERE]

From Glasgow: John Knox Sex Club & Three Blind Wolves (aka The Mountain Band) From Manchester: The Louche F.C & Brown Brogues.

John Knox Sex Club - William

Three Blind Wolves - Captain of a Ship

Brown Brogues - I Just Don’t Know

The Louche F.C - (I Cannot Be) Much More Than This

Mothers of England…
…let your kids buy a SWAYS record!

—[HERE]

The Louche F.C - Only in a Dream

Islington Mill / Salford / Nov 13

Courtesy of Folly Of Youth

Emperor Zero - The Invasion

Islington Mill / Salford / Nov 13

Courtesy of Folly Of Youth

Buy Men’s Ruin by The Marder (KHZ002 / SWAYS001) 1. The Judge / 2. My Historian / 3. If the West Apologised to the East / 4. Forty Ltd Edition 10” Vinyl plus FREE MP3’s - Buy it [HERE] - Recorded by Steve Albini at Electrical in Chicago, Illinois, then released under license to KillaHertz Productions in Glasgow on 4th Oct 2009 and released 5th Dec 2009 in the North of England. THE MARDER - My Historian

Buy Men’s Ruin by The Marder (KHZ002 / SWAYS001)

1. The Judge / 2. My Historian / 3. If the West Apologised to the East / 4. Forty

Ltd Edition 10” Vinyl plus FREE MP3’s

- Buy it [HERE] -

Recorded by Steve Albini at Electrical in Chicago, Illinois, then released under license to KillaHertz Productions in Glasgow on 4th Oct 2009 and released 5th Dec 2009 in the North of England.

THE MARDER - My Historian

 ”SWAYS is not a lifestyle choice for discerning consumers. SWAYS is not about consumerism or choice.”

 ”SWAYS is not a lifestyle choice for discerning consumers. SWAYS is not about consumerism or choice.”